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The Marketing Department was challenged to present concepts that would solve three problems. This concept needed to be flexible enough to represent all of the Arts programs, would be recognizable as Valencia College productions to the greater community and could be used for more than one season.

At the end of 2015, the Marketing team began work on a college-wide campaign, titled Be the One, to raise awareness about inclusion amongst students and staff. The campaign introduced Title IX, which includes topics like discrimination, harassment and sexual assault.

Student swag to inspire campus pride. Illustrations were drawn based on recognizable landmarks to represent each campus.

The campaign for the 2015 – 2016 Arts Season was built on the concept used in the 2014 – 2015 season. While the previous season incorporated muted earth tone colors, this season used brighter, jewel tone colors.

The Summer 2017 Issue of Vitae highlighted Valencia College’s 50th Anniversary. This feature article is a visual timeline that celebrates Valencia’s history.

The Summer 2016 Issue of Vitae featured Valencia’s new Advanced Manufacturing program. The instructors used a plasma cutter to help create the cover and opening spread images.