Creative Director: Marty Csercsevits // Designer: Jen Pelham // Copywriter: Melissa Tchen
Creative Brief:
Promote performing and fine arts events to the Central Florida community.
Solution:
The campaign for the 2015 – 2016 Arts Season used a combination of jewel toned color overlays and cleverly cropped images to draw the eye. Headlines played with mathematics equations to entice the viewer to read more.
Brochure
The brochure was a large, two sided piece with show dates on one side and a poster on the other. When folded, it could be mailed to members.
Folded Brochure
The front was a scaled down image of the poster. The back was the mailing panel.
Unfolded Brochure
Shows were separated by category.
Theater Posters
Art used for the theater productions focused on character eye contact and extreme close up shots to engage the audience.
