Creative Director: Marty Csercsevits // Art Director: El Mostapha Aguenegou // Designer: Jen Pelham // Copywriter: Melissa Tchen
Challenge:
Introduce Title IX, and all of the topics it covers, including discrimination, harassment and sexual assault, to faculty and students.
Solution:
Developed a college-wide campaign, titled Be the One, to raise awareness about inclusion amongst students and staff. All pieces used large headlines and the school colors.
Library Computer Backgrounds
Guerilla Environmental Design
Using water activated spray paint, outdoor messaging was only visible during and after a rainstorm.
Environmental Signage
Decals were placed in prominent stairwells, such as the Student Services Buildings, at the different campuses.
Guerilla Marketing
Bookmarks were stuffed into library books and scattered throughout the bookstore.
