2017-2018 Arts Season - Valencia College

The Marketing Department was challenged to present concepts that would solve three problems. This concept needed to be flexible enough to represent all of the Arts programs, would be recognizable as Valencia College productions to the greater community and could be used for more than one season.

Art Director & Designer: Jen Pelham // Copywriter: Carol Stinett

Arts Identifier

The use of the abstract “V” and “A” shapes combine to create a defined graphic identifier that ties all Valencia Arts programs together. The “V” and “A” shapes represent downward and upward spotlights found on a stage, and also serve as an acronym for Valencia Arts.

Brochure cover

Brochure spreads

Poster for Red Black and Ignorant

Arts webpage

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